Peter LaMotte
To good and evil of Creative Crowdsourcing
Crowdsourcing in the creative industry has polarized artists and business people alike. However there is an argument to be made that both sides have valid points and can in fact coexist. This presentation would suggest that if run properly the benefits to the creative artist outweighs the risks, while business can take advantage of the crowd without reducing the value of the creative artist community as a whole.
About Peter LaMotte:
Peter LaMotte is the Director of Marketing and Client Services at GeniusRocket a creative crowdsourcing agency in the Washington DC area.
